Queering the Deal
Remember the Betty Boop cartoons? The old black and white Popeye cartoons? Good example of losing the sale, destroying your original market, by trying to expand from your original fans, in the process diluting the product. The Fleischer brothers destroyed their shop, their craft, by trying to "go mainstream", moving away from some pretty edgy weird shit that at times looking like fleshed out animated Kraft-Ebbing (http://en.wikipedia.org/wiki/Krafft-Ebbing
,), trying to go all Disney. They failed. Stick with your product. Look a the Simpsons; no attempt to go mainstream; no kinder Barth or gentler Homer hokumly sneaking saccharine in the water supply. Stay with your product and let them mainstream come to you.